PostHeaderIcon How Social Signals Impact Search Engine Rankings (Gifographic)

Social Signals

Social Signals (image credit:

Do you already use social signals to improve your website?
How social signals can have impacts on your search rankings?

It is undeniable that we need social media in our lives. And you need social signals to improve your website.

Besides being used to build good relationships with your friends and your loved ones, social media is also a great place to increase your website’s authority as well.

Perhaps social media sites such as Twitter, Facebook or Google+ does not give a lot of sales in your business, but still, you have to take advantage of them.

As you know that the search engines (both Google and Bing) using social signals to determine how high your website’s rank.

If you can utilize them properly, your sites will increase as well as your business.

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If you are venturing online long enough, you would realize that there are three basic factors to gain more trust and visibility online.

The three factors are the quality of content, age and authority.

And I believe that the most time-consuming and the most challenging is the process to increase your website authority. But indeed, it’s worth to be done.

One of the ways to increase the authority of your website is to get social signals from social media influencers.

What Are Social Signals?

As the name implies; Social signals are certain actions that you receive from any social media sites, especially Google+, Twitter and Facebook.

Certain actions in question can be in the form of likes, + 1s, shares, tweets and retweets, conversations and comments.

The more you receive social signals from social media influencers; the better is your popularity. That means your traffic and rankings will increase for sure.

In order to help you to better understand about this matter, I would make an interesting analogy associated with this.

Let’s say that your website as a new kid who went to a school that he never visited before. He did not know anyone, and of course, he does not have any friends (visitors and audiences) yet.

Social media influencers in this case represented by the popular kids. And they are the ones who will assist you in finding new friends for you.

Search engines are represented by the school itself and the whole in it, both students and faculties.

Although you have a lovely personality, an interesting past and there are many things that you can offer as a friend, but it’s all useless if no one know who you are.

That’s why you need someone to speak highly about you. The result will be more powerful if those who did that for you are the popular one. That way, people will start to know who you really are.

Recommended Reading >> 7 Tips Using LinkedIn To Increase Your Blog Traffic

How Social Signals Impact Search Engine Rankings?

In order to give you a clear answer, I present to you an awesome Infographic (or should I call it as Gifographic, since it’s an animated one).

This Gifographic will explain the correlation between your search engine rankings and social media signals.

To view a larger size, you can click on the image:
How Social Signals Impact Search Engine Rankings
Gifographic brought to you by: Quick Sprout

No matter whether you love or hate any social media platforms, if you want to achieve success in the online world, then you have no other choice but to use them.

Now, it’s your turn..

It’s a great Gifographic, isn’t it?
What strategies do you have to improve your social signals?
And, what have you done to improve your online reputation in order to get higher rankings in the search engines?


Nanda Rahmanius
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Nanda Rahmanius

I'm a Blogger, Internet Marketer and Online Entrepreneur who Work at Home Online. Internet Addicts. Have Big Dreams and
Keep Learning to Become Professional Blogger. Join me on my Blogging Journey. Follow Instagram | @NandaRahmanius
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47 Responses to “How Social Signals Impact Search Engine Rankings (Gifographic)”

  • Mark Samms says:

    Hey Nanda

    Thanks for sharing this article

    I really liked the new kid in school analogy it did a great job of driving home the importance of building great relationships with influencers to increase your popularity which in the online world lead to yourself or your brand/business getting more social signals.

    Have a great week

    Mark Samms recommend you to read >> Why We Pulled Out Of $50k In FundingMy Profile

    • Hi Mark,

      Welcome to my blog and thanks for the engagement 🙂

      Glad to know you liked the analogy. Yes, I have thought a little hard to determine the appropriate analogy for this. It was an honor for me if you like it. 🙂

      Indeed, we must build relationships with social media influencers to increase our popularity as well.

      Thanks for stopping by and adding your voice in here, Mark.
      I really appreciate it. Do have a wonderful week ahead!

      Nanda Rahmanius recommend you to read >> 50 Productivity Tips to Boost Your Brain PowerMy Profile

  • Arpan says:

    Well of course social media have great impact in serp ranking which I’ve observed personally.

    The infographics is really cool.

    Thanks for share,

  • Christy says:

    Well the first cool thing I have noticed in this infographics is animation and I quite like it.

    Coming to post I guess its quite necessary to promote our stuff on social media like google + which is also a google product and will surely get results.

    Christy recommend you to read >> 5 Top Reasons That You Should Host Your Website with HostGatorMy Profile

    • Hi Christy,

      Yes, same with you. I also like the infographic. It’s quite unique and interesting. Neil did a good job, I guess. 😀

      Oh yes, I could not agree more with you. Some people say that Google is more likely to see signals from Google+ rather than others social media. We should make use of it. 😉

      Thanks for stopping by and adding your voice in here, Christy.
      Have a great week!

      Nanda Rahmanius recommend you to read >> 50 Productivity Tips to Boost Your Brain PowerMy Profile

  • Gordan says:

    I have personally tried the effect or difference of socially shared post and non socialized post. i must say they are lot much difference. The socialized post will always get good traffic,
    Gordan recommend you to read >> French Open Predictions 2015 for Betting – MENMy Profile

  • Hi Nanda, I really love infographics and this one was informative too. Thanks for posting it I knew social signals boost SEO but not to this extent. Thanks for this post.
    Swadhin Agrawal recommend you to read >> How to Start a blog? Create a Blog and make money – Step by StepMy Profile

  • Adrienne says:

    Hey Nanda,

    I definitely agree with Neil’s gifographic and I love it by the way. So cool and very different with the moving parts. Kind of fun actually.

    That’s what I have also tried to make clear to people and why you need to start with building those relationships. Will we ever have a following like QuickSprout or Smashing Magazine? Maybe not but just think what can happen when you make those connections with the right people. All they have to do is share your content with their audience and you can have that major spike with your results too.

    I was just speaking with someone about an hour ago about how I don’t concentrate on keywords anymore yet my content continues to be found on the search engines. When people are sharing it and talking about it, how can Google ignore that right?

    Great share my friend and again, really fun gifographic. Definitely will make you think ya know.

    Adrienne recommend you to read >> 10 Proven Ways to Increase Traffic to Your BlogMy Profile

    • Hi Adrienne,

      Yes, it’s really cool infographic. I have no doubt about it.

      Yes, I totally agree with you. It was insightful and what you say is makes sense. It was too troublesome to think of all sorts of keywords. If we could write an article that went viral, Google will not ignore it.

      I like your comment, Adrienne. 😉
      Thanks for sharing your thoughts with us. It’s really a great one!

      Hope you can enjoy your weekend!

      Nanda Rahmanius recommend you to read >> How to Transfer Your Video to iPad DevicesMy Profile

  • Carol Amato says:

    Hello, Nanda,

    Yes, it most certainly is a great Gifographic. In fact, I had not heard of this term until now, so definitely learned something new, my friend. 🙂

    Really cool way to share information, just love it!

    Yep, it’s all about developing those relationships with folks, and getting traffic from multiple sources, and social media is a major source, that’s for sure.

    Social signals are very important, that’s why I’m sure to place social media sharing buttons above and below my content, and also to respond to every person who shares my content on social media networks…and spend a limited amount of time on networks connecting with folks.

    Questions, contests, votes and how to lists are much more likely to get shared, that’s true, I couldn’t agree more! 🙂

    So, I agree with what Neil shared, and I appreciate you sharing this with us! I hadn’t seen it before. Thanks so much, and hope you’re having an awesome Wednesday.

    Talk soon,
    Carol Amato recommend you to read >> Best 5 Tips To Make Images Work For YouMy Profile

    • Hi Carol,

      Glad to know you learn new things here. Thank you for your kind words. 🙂

      Yes, I agree. I also have a mind to put a lot of share buttons on my blog, but I have yet to take action on it. Someday, I will do it.

      Oh yes, I also very much agree with what Neil said in this infographic. It’s very insightful, indeed!

      Thanks for stopping by and share your nice thoughts with us, Carol.
      I hope you’re having an awesome Sunday! 😉

      Nanda Rahmanius recommend you to read >> Is It Worth Getting A Bargain iPhone Case?My Profile

  • ikechi says:

    Hi Nanda

    Nice Gifographics about how Social signals impact search engines.

    This is so cool and very engaging. I love the experiments that were carried out to prove the facts.

    Social proof will definitely boost your Search engine rankings. Thanks for sharing.
    ikechi recommend you to read >> What The Mustard Seed Teaches You About Making A DifferenceMy Profile

  • Jane says:

    Hey Nanda,

    You are totally right – we absolutely need social media in our lives! Be it our personal life or business life we need it and yes for business social signals are becoming a crucial factor that not only determine rankings, but also decide the power of a website, its trust factor and its readership base.

    The Gifographic is wonderful and is packed with information.

    When it comes to social sharing, timing is very important. Unlike a regular blog post, an update made on social media has a short life time. So it is crucial that we post them in the right time to get them in front of the right eyeballs.

    Thanks for publishing this piece. Have a great weekend 🙂

    Jane recommend you to read >> What to do if your blog isn’t making money? [It’s not what you think!]My Profile

    • Hi Jane,

      Yes, I agree with you. Indeed, we need social media to improve our business or our websites.

      Oh yes, I was thinking the same thing with you. This Gifographic is indeed very cool. Personally, I love it. 🙂

      I could not agree more about this. One problem is the time difference between countries. Indeed, if you are targeting a specific country, then you should know those areas time.

      Thanks for share your thoughts with us, Jane.
      Have a great Sunday! 😀

      Nanda Rahmanius recommend you to read >> 50 Productivity Tips to Boost Your Brain PowerMy Profile

  • Alize Camp says:

    If you want to rank in the Google search engine, there are a lot of factors that impact to the results and social signal is one of them, mostly Google+.
    Alize Camp recommend you to read >> Best Free Antivirus Software for WindowsMy Profile

  • Craig says:

    What a great post Nanda! I don’t think I’ve ever heard of a Gifographic, I really like that.

    While I’ve heard about the relevance of social signals before, I’ve always had some doubt about how effective these were especially for SEO. The thing I really like about this graphic is the case studies you included. I really had no idea. To see an article go from the 400th ranking to the first page only through social sharing is truly amazing to me. Makes me rethink the social sharing scene a bit.

    Great article. Appreciate you putting the time into the Gifographic.

    Craig recommend you to read >> Back To Basics With The Genesis Prose ThemeMy Profile

    • Hi Craig,

      It’s good to see you here 🙂

      Glad to know you love it. Honestly, I am also the same..hehe

      Oh yes, yes, I also emphasize on these points. If an infographic given the data, then it will make the information provided more powerful.

      By the way, this is not my infographic, Craig. It is owned by Neil Patel. I link it on my blog because I feel this is a cool infographic and I wish all my readers know about this. 😀

      Thanks for stopping by and share your thoughts with us, Craig.
      I really appreciate it. Hope you’re having an awesome Sunday!

      Nanda Rahmanius recommend you to read >> 50 Productivity Tips to Boost Your Brain PowerMy Profile

  • Fabrizio says:

    Hey Nanda, thanks for posting Neil’s Gifographic, first time I’ve come across one of these animated infographics, but very informative.

    I definitely agree an believe that social media is great for business. Perfect for helping bloggers connect with new relevant people in their niche, as well as to reinforce relationships and promote blog content.

    Posting and sharing content on social networks is very time consuming, thankfully there are some great automation tools to help us schedule tweets, shares and social messages.

    Engaging on social network sites however is not something you can automate thankfully, making an effort to post comments, interact with others and contribute to conversations is just as important.

    Thanks for sharing this Nanda, learned a few things here.

    Fabrizio recommend you to read >> First Year Of Blogging Income, Traffic Report And Yearly ReviewMy Profile

    • Hi Fabrizio,

      Welcome to my blog and thanks for the engagement 🙂

      Yes, I could not agree more with you. I get a lot of connections, thanks to social media. Indeed, social media has also become a tool for me to promote my blog content. Definitely it is a great tool.

      Well, I do not use any tools for that. Nowadays I prefer to do it manually. The satisfaction felt different..hehe 🙂

      Thanks for your comment, Fabrizio.
      Glad to know you learn something here. It’s an honor for me. 🙂

      Hope you are having an awesome weekend!

      Nanda Rahmanius recommend you to read >> 50 Productivity Tips to Boost Your Brain PowerMy Profile

  • Al Mamun says:

    I got some new things here. Thanks Nanda for details post. EDGE rank is most important factor for search engine ranking and branding.


    Happy Blogging.
    Al Mamun recommend you to read >> [Tutorial] How to Stop Referral Spam Traffic to Your WebsiteMy Profile

  • Hi Nanda,

    I really enjoyed this infographic. Quicksprout makes some good infographics for sure.

    Social signals makes a difference but you have to consistently get a healthy amount of shares.

    As with backlinks, they can stay with you for years.

    Either way, I’ll take what I can get get 🙂

    Thanks for this Nanda! Have a good week.
    Steven J Wilson recommend you to read >> 12 Ways To Drive More Traffic To Your WebsiteMy Profile

    • Hi Steven,

      It’s good to see you here. 🙂

      Yes indeed. Neil really has done a great job by creating this infographic.

      Of course, I agree by you. I get a lot of benefits of social media and somehow I am very busy in reply to any incoming notifications on my multiple social media accounts lately. lol 😀

      Thanks for stopping by and share your thoughts with us, Steven.
      Hope you are having an awesome Monday!

      Nanda Rahmanius recommend you to read >> How to Transfer Your Video to iPad DevicesMy Profile

  • Kimsea Sok says:

    Nanda, this above is really nice tips about social media and search engine ranking.

    I would agree with you. Social media signal is really important for increase high ranking of the search engine listing.

    I found some bloggers told me that Google have deleted their social media algorithm, but I’m actually trust on those.

    You know..? Now a day, our article was ranked because 2 important fact. PA and DA.

    Domain and page authority are really important facts to tell search engine about the quality of our website. It mean that you we get a lot of backlink in order to gain authority.

    Moreover, social media signal is really important to help to do so. If you have a lot of tweet, share, +1 from different ip address. Search engine will trust that a lot of people love our article and then pull it up. isn’t it.?

    Thanks for sharing your lovely tips.
    Kimsea Sok recommend you to read >> Complete SEO Writing Tips and Tricks for Better ContentMy Profile

    • Hi Kimsea,

      It’s good to see you here. 🙂

      Yes, I agree with you. Indeed, PA and DA are two factors that search engines use to rank our websites. In fact, I also heard about TF (Trust Flow) and CF (Citation Flow) although I do not really know about it yet.

      Indeed, the search engines will not ignore our article if it has strong social signals. 🙂

      Thanks for your comment, Kimsea.
      Hope you are having an awesome weekend!

      Nanda Rahmanius recommend you to read >> THANKS To My Comment Authors ~ April 2015 Engagement Report!My Profile

  • Hey Nanda,

    Great stuff here.

    Social signals and shares makes a huge difference because it helps get your content out there much more and possibly get different eyes on it. That why I think that more time needs to be spent on promoting posts as opposed to constantly creating content.

    It’s really all about getting out there and promoting and outreach as well. Great post and gifographic.

    – Andrew

    • Hi Andrew,

      Glad to see you here. I’m sorry for my late response 🙂

      I could not agree more with you about it. I am also thinking the same thing. Usually I do a lot more promotion than others, as well as blog commenting.

      Thanks for stopping by and share your nice thoughts with us, Andrew.
      I really appreciate it. Have a great weekend for you!

      Nanda Rahmanius recommend you to read >> THANKS To My Comment Authors ~ April 2015 Engagement Report!My Profile

  • Bonnie Gean says:

    Hi Nanda,

    I like the idea of search engines giving me more juice because the social signals are high, but I would also think that ANYONE can give you a +1, but that doesn’t mean it’s warranted.

    Friends help friends all the time. As you stated in your school analogy, the popular kids can help make you popular too. Why is this bad, online?

    What if you’re the most horrible person in the world, but your friends still like you. They give you a “high five”, and it raises your social signals. Does this mean you’re no longer a bad person? Nope.

    It just means your popular friends helped you gain the notoriety that you didn’t deserve. I see search engines possibly doing the same thing.

    I would like to think that we could all gain the high signals simply by being a good person who helps others. I dislike the idea that it’s a competition for popularity. I don’t want people to like me more than someone else; I simply want to be accepted.

    RE: Social Sharing on Facebook

    In any case, I did like your infographic! 🙂 I will test the theory of posting at 9am, 12pm, 3pm and 6pm to see if I notice any differences in shares and likes.

    Have a great week!

    – Bonnie
    Bonnie Gean recommend you to read >> Creating and Using Infographics to Command Attention – Part 2My Profile

  • Hi, Nanda, you’ve taught me a new word!

    I’ve seen animated infographics but I never knew this is what they were called. They’re definitely much more shareable. This one is particularly fun. And it’s perfect for the subject because it’s so shareable.

    I really liked your analogy with starting at a new school. That sums it up perfectly. Those social signals show that there’s something here that people have enjoyed.

    I always follow a set plan to promote posts on social media but it’s difficult to get consistent results. There’s a fine line between spending too much time on social media and being there enough to engage – it’s like you can’t win 🙂

    Thanks for a great post!

  • Hamim says:

    Hi Nanda,
    Social signals are very important for more share and more traffic. But to get more social share everyone should give more time on social networks rather than posting back to back post.
    BTW love this awesome animated info-graphic.
    – Hamim
    Hamim recommend you to read >> SiteGround Coupon Code: Maximum Discount| April 2015My Profile

  • Joy Healey says:

    Hi Nanda

    Just loved the gifographic! Something I hadn’t come across before, but it was both attractive and informative.

    I’m working on increasing my social signals by sharing other people’s content and hoping they will reciprocate, also by participating in some groups with like-minded people.

    The gifogrpahic just shows how important it is to keep persisting with this.

    Have a good weekend, Joy
    Joy Healey recommend you to read >> Review of 6 Hour eBook By Mialei IskeMy Profile

  • Paul Savola says:

    I was doing a little test on this subject myself with the impact of social signals. Then, Matt cutts saying social signals do matter and then they do not matter. Either way its a good way to network with other bloggers on social media, but as bloggers most of us don’t know too much about networking..

    this is one of the reason, I joined network marketing for awhile to understand how to really network on social media.

    I person its a whole different strategy behind it. Good post

    Paul Savola

  • Yasin Rishad says:

    Hi Nanda,
    Thank you for your awesome infographic where you clearly describe importance of social signal. Social signal is now an top ranking factor. So to reach on top of search engine we need get more social signal.

    Your tips is very much helpful to bring content on top of google search engine faster.

    Kind Regards
    Yasin Rishad
    Yasin Rishad recommend you to read >> Instant Approval Directory Submission Sites 2015My Profile

  • Akshat says:

    Nowadays social signals are very important but can you please tell me how to increase your social presence on the internet. thanks
    Akshat recommend you to read >> When to Update to Latest Android Version?My Profile

  • Areesha Noor says:

    Hi Nanda,

    Great post indeed!
    No doubt Social Marketing is now a days a great way to be success in blogging. I f we work gradually and steadily then we can become pro blogger in blogging.

    Any way thanks Nanda for sharing such great tips with us.

    Areesha Noor!
    Areesha Noor recommend you to read >> Happy New Year 2016 WishesMy Profile

  • Hi Nanda,

    I read Shrusti case study to know how exactly social signals can improve search engine rankings, after reading that case study I came to know how strong social signal cans SEO rankings, yes we have to depend on Social media to build relationships with other bloggers, to get traffic to our blog and if you lucky you even improve you search engine ranking through it.

    Thanks a lot for sharing this beautiful infographic, see you soon with another article.
    Siddaiah Thirupati recommend you to read >> SiteGround Coupon 2015 – Christmas Holiday Sale 60% OFFMy Profile

  • Remy Callen says:

    Awesome case study
    Thanks foe sharing.

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