PostHeaderIcon Mobile Marketing and Business: How to Make It Work for You

Mobile Marketing

Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. The following mobile marketing tips will give you helpful information on how to succeed with this innovative technology.

Your marketing campaign would be very wrong if you take advantage of your customer’s mobile to send texts that does not have any value to them. Each customer wants important information in any marketing texts they receive.

Do not message your customers randomly. It is important that you have something topical and relevant to impart to your customers when you are taking up their time.

  • Pay Attention to Your Website Design

If you are not an expert on designing for a mobile audience, then by all means, hire one. I think, you know that to design an interesting mobile site is not easy, especially when designing is not your expertise.

That’s why you have to find programmers who are highly knowledgeable about programming and coding. It would be useful for the success of your site transition.

You should remember that Internet navigation is a lot harder on a mobile device. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices.

This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.

One thing you must remember that your customers have a variety of mobile platforms. Because of this, you must ensure your marketing campaign will work well even on different platforms. It would be useful to attract more potential customers through mobile marketing.

Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.

To ensure that any ads work well, you can recruit people to help you. You can also recruit your family or your friends to do so. Hire someone to give an objective opinion on your system by asking him to test it.

  • Take Advantage of Every Opportunity

Mobile marketing can bring profits if you do it effectively and with the right approach. Nowadays, mobile phones are widely used for browsing social networking sites or downloading. You should take advantage of this reality!

Mobile devices and social networks are great platforms to advertise your products and services. It is a must that you deliver your marketing efforts to the customer.

Make your ads unique and interesting as possible. That way, your ads will likely go viral. That’s the goal that must be achieved.

Do not be hasty! To get success in mobile marketing, the process needed for it. Try everything you can to reach potential customers.

  • Take Advantage of Various Sources

If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out and that you are set up with an opt-in mechanism.

Make it clear how it works on your customers. Tell them what kind of messages they want or how much messages they will get later. Then, keep your promise. By doing so, your customers trust will be built on its own.

If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. You know, it can be very disturbing!

QR Codesimage credit: smallbiztrends.com

Also, you should try to use QR codes to increase the effectiveness of your campaign. QR codes are able to provide quick, fast and and related information to your customers needs. Moreover, these codes are easily captured and easy to use on mobile phones.

Try not to get too excited in sending offers. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month.

NB: If you want to know how exactly to increase your newsletter readership, then you should check this article

The best results are from customers feeling they have to react fast to take advantage of an offer. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.

You should check out the things your rivals are doing, you will get advantage when it comes to social network marketing. You need to set yourself apart from everyone else.

Continuous significant changes in technology will bring changes on your subscribers as well. If you do not move quickly, it is possible your subscribers will move to another place. Avoid that disaster by continuing update your information, especially in mobile marketing.

Although there are many different mobile marketing techniques, they all share many features. The difference is their approach to technology and application.

When making your mobile marketing campaign decisions, just consider your budget, business needs, and consumer wants. This will help you to determine what plan will be most effective. I wish you success with your mobile marketing! πŸ™‚

 

Nanda Rahmanius
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Nanda Rahmanius

I'm a Blogger, Internet Marketer and Online Entrepreneur who Work at Home Online. Internet Addicts. Have Big Dreams and
Keep Learning to Become Professional Blogger. Join me on my Blogging Journey. Follow Instagram | @NandaRahmanius
Nanda Rahmanius
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9 Responses to “Mobile Marketing and Business: How to Make It Work for You”

  • Hey Nanda,

    When it comes to the design of your site, it is important they not only it’s aligned with what you see on your computer screen but also on mobile devices. There has been quite a few times where I have got on different blogs and website on my phone and yet it was quite disorganized. Either the print was too big, the images were too wide, or the layout was just disorganized. I didn’t want to struggle to see what the author was talking about and so I left.

    With that said, one must think about how much traffic and sales is being left on the table if they’re site isn’t mobile ready. The wisest thing one can do is to get a theme like Genesis that is mobile ready or like you said, hire a programmer that can align your site for mobile as well!

    Thanks for sharing Nanda and I hope you’re having a great week!

    I found your post on kingged.com under the category Mobile Marketing
    http://kingged.com/mobile-marketing-and-business-how-to-make-it-work-for-you/
    Sherman Smith recommend you to read >> How Do You Come Across To The Email Subscribers You Currently Have?My Profile

  • Sunday says:

    Hi Nanda,
    You have shared great points on how to do mobile marketing rightly. The bottom line remains that every marketer must endeavor to offer valuable contents to their customers at all times.

    Value addition is what customers pay for! More so, the point on web design and responsive web is important. This should never be ignored for effectual mobile marketing!

    I shared this comment in kingged.com as well.

    • Hi Sunday,

      Glad to see you here and thank you for your nice words. πŸ™‚
      Yes, I agree with what you said. I like your words “value addition is what customers pay for”, it is a nice quote from you.

      Thanks for adding your voice in here, Sunday.
      I really appreciate it. πŸ˜‰

      All the best for you!

      Regards,
      Nanda
      Nanda Rahmanius recommend you to read >> Web Design Made Easy: Advice You Can UseMy Profile

  • Mi Muba says:

    Hi Nanda

    Mobile marketing plan means the vision to keep pace with fast changing aspects of online marketing.

    It is not simply the display adjustment of your website for mobile users but it is also a matter of fulfilling their requirements.

    Mobile users have different mindset while using a website as compare to a person sitting in office or enjoying the comfort of home.

    He may be travelling, or walking in a busy street or sitting in a waiting lounge to get his next business meeting.

    So to cover vast number of mobile users – as they are growing fast – it is must to create, showcase and format the contents fully enjoyable to them.

    Thanks for sharing a post on a very important topic that will get more attention in days to come.
    Mi Muba recommend you to read >> 10 juicy styles for solution selling at your blogMy Profile

  • Ivan Bayross says:

    HI Nanda,

    I couldn’t agree with you more, being the victim of loads of crappy SMS that added absolutely no value to me. It appears that today’s mobile marketers believe that since they have access to your mobile number they can simply flood your SMS inbox with tons of Junk and get rich quick.

    What a terrible mistake. This approach just made me look for, install and configure the best SMS filter system available either free or that money could buy is the free SMS filter did not quite cut it.
    Today only my business connections, friends and family have access to my SMS inbox.

    Having a great designer can be a huge value add when crafting your website, especially a designer who is comfortable and competent with responsive web design. That said if you are using WordPress or Joomla as your CMS of choice to run your website, then the plethora of superbly responsive and awesome looking themes and templates available, for free to very modest prices, ensures that no site owner need deliver anything other than a beautifully responsive website having great functionality.

    You are so very correct when you say the advertising on a social media network like Facebook or Twitter, ensures that your advert is delivered to an audience having the specific demographic that you’ve specified. Since a ton of these site visitors come in on mobile devices your mobile marketing strategy pays off.

    The only issue that one needs to be concerned about is whether your target audience actually responds to your ad. This can be ensured if you choose to pay – By Click through – rather than by views. Paying by – Click through – is definitely more expensive, by so very worth it.

    Came to your Blog site via Kingged Nanda. Enjoyed the read.
    Ivan Bayross recommend you to read >> OSV Home pageMy Profile

    • Hi Ivan,

      Welcome to my blog and thanks for adding your voice in here πŸ˜‰

      What a great comment!
      Yes, I agree with you. We should not flood other people’s mobile phone with a message that they do not need. I really understand how you feel about that. I was the victim of the act as well.

      Indeed, there are many conveniences provided when using CMS, such as WordPress. There are lots of free plugins that can be used and although free but the results are great. πŸ˜‰

      Absolutely, that is why social media networks had a huge impact on the success of using mobile marketing. There are many users who use such sites and it is our opportunity of course. πŸ˜€

      Thanks for stopping by and share your thoughts with us, Ivan.
      I enjoyed reading your comments. It was really worth. πŸ˜‰

      Have a great day for you!

      Regards,
      Nanda
      Nanda Rahmanius recommend you to read >> Get Paid to Write for Break StudiosMy Profile

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